Tuesday, March 31

Attention Fashionistas: Classy, Landfill Chic Now Available

Remember the days when you would open your lunchbox and found an oh-so-tasty Capri Sun pouch next to your pan con bistec? (yes, my mom loved me!) Since then, I've been hooked on the goodness of the juice and many times stocked my mini-dorm room pantry with the pouches...after all, they were excellent mixers for my mocktails! But after all the joy they've brought to your life, the pouch was always destined to a grimy and non-environmentally conducive future in a landfill.

Well...not anymore! Capri Sun, in partnership with TerraCycle (an eco-company that has pioneered the concept that any disposable material can be reused and created into something of value) have teamed up in an effort to make the classic pouch a hot-item accessory for budding fashionistas!

Recently, the companies hosted a CAPRI SUN Ready to Re-Wear Runway Show hosted by teen sensation AnnaSophia Robb (Disney's Race to Witch Mountain). The best part of the event was a one-of-a-kind dress made entirely from Capri Sun pouches (modeled by 12-year-old Chantellyne Rivera of Miami, a member of the Boys & Girls Clubs of Miami-Dade). The dress is currently being auctioned off to benefit The Boys & Girls Club of America.

Visit http://www.ebaygivingworks.com/ and type in Capri Sun to bid on the dress!





No comments:

Post a Comment